Atlanta, GA (November 15, 2019) – Benson Integrated Marketing Solutions, the multifamily industry’s most comprehensive, efficient, and transparent centralized marketing platform, is pleased to announce that Kim Grisvard has joined the company’s leadership team as Vice President of Business Development. Grisvard will be responsible for developing and implementing strategies to cultivate and secure long-term relationships within the multifamily market.
Recently, Grisvard was the Vice President of Sales and Marketing for Greystar Collegiate Housing (formerly EdR), overseeing the company’s national leasing and marketing strategies to enhance occupancy rates for over 50,000 beds at 140+ on and off-campus communities across the country.
Kim brings over 20 years of experience in sales, marketing and operations serving both the student and multifamily housing sectors. Her particular expertise lies in creating memorable living experiences with a focus on strengthening reputation and brand positioning. She is a frequent contributor to various industry publications, national speaker, and serves on a variety of committees and boards for The National Apartment Association, Student Housing Business and NMHC.
“As a client, Kim and her team launched one of our most robust and comprehensive marketing platforms. The Greystar Collegiate platform systematized more of the ordering process than we have ever achieved with over 1,500 automated orders in the first year” said Brian Benson, Founder and CEO. “Kim’s focus on achieving corporate goals, ROI and enhancing her teams ease of use through automating thousands of manual steps for creative designs, apparel, signage, printing and promotional items reduced Greystar’s overall marketing spend while creating efficiencies of measurement and time.”
“I am ecstatic to have Kim on our team,” said Benson. “Her passion, energy and expertise, combined with her deep understanding of the value proposition of centralized marketing will help extend Benson into the multifamily industry.”
Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities. Capabilities include award-winning products and services in design, printing, signage, apparel, promotional products and communication technology. Benson proudly serves over two million apartment units with over 12,000 registered users. As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at www.YourBenson.com.
Senior Director of Marketing
Benson Integrated Marketing Solutions