Humana Honors Benson with Top Wellness Award

ATLANTA, GA (June 11, 2019)- Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), has been honored with a Total Health Thriving Together Award by Humana for achieving one of the best wellness engagement rates in the country.

The award from Humana Inc. (NYSE: HUM), one of the country’s leading health and well-being companies, is a national honor recognizing organizations, like Benson, for engaging their employee workforce in a culture of health and well-being. Launched in 2015, Humana has presented over 100 Thriving Together awards to 77 unique companies and organizations across the nation.

Benson had more than 90% of its 175 employees and their family dependents participating in Go365®, a wellness and rewards program that helps individuals focus on personal health and well-being. Benson partnered with Humana in 2016 to integrate health and wellness into its culture and improve employee well-being.  In the first year, Benson employees reduced medical insurance premiums by 7% due to employee participation.  In year two, Benson’s leadership ramped up wellness activities and increased employee participation to over 86% which enabled a 9% premium discount for the organization. In year three, employee engagement allowed rates to stay flat, producing three consecutive years with reduced or flat premiums. Humana has found that companies that combine Total Health and the Go365 program with a standard medical plan experienced 5.5 times higher engagement of employees.

Management at Benson appointed an HR leader to coordinate onsite events like biometric screenings, flu shot clinics and one-on-one support opportunities for employees. The Benson team also created weekend events to engage employee family members. Employees were enrolled in a smoking cessation program and have lost weight due to the creation of an onsite gym. The gym offers classes and trainers and the site features a beacon for members that awards points and prompts them to check-in on their smartphone when they arrive.

“We are thrilled to accept this award that recognizes our strategic programming and investment for health and wellness initiatives,” stated Brian Benson, CEO and Founder at Benson Integrated Marketing Solutions. “We believe our associate’s physical and mental health is a critical part of the company’s overall health.  Through Go365, our associates earned points that translated into almost $12,000.00 in gifts and prizes. Not only did this program help us to reduce insurance premiums, but it provides incentives and removes obstacles for associates to make healthy choices.”

“Humana is pleased to recognize Benson for its commitment to its employees and for making wellness a priority,” said Jeff Reid, senior vice president, Wellness Solutions for Humana. “Benson and its employees are building a culture that will help everyone achieve the organization’s mission while achieving their best health.”

Through a three-year claims and productivity study, Humana found that Go365 members with Silver Status and above had health claims costs that were 10.1% lower than those of unengaged members by Year 3.  For the members below Silver Status, their health care costs gradually rose by 17% from Year 1 to Year 3.

Humana’s Total Health has saved employers more than $21 million through premium discounts since 2013. Over 67% of Total Health groups receive a premium discount in their first renewal year, which increases to more than 74% of groups upon their second renewal in the program.

Humana Inc. is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.

To accomplish that, we support physicians and other health care professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions – combine to produce a simplified experience that makes health care easier to navigate and more effective. Learn more at    

Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities.  Capabilities include award-winning products and services in apparel, creative, design, signage, print, promotional products as well as communication technology.  Benson proudly serves over two million apartment units with over 12,000 registered users.  As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at


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