Setting standards on products and processes not only makes you more efficient, but also saves money and makes costs more predictable. I’ve found that every
When you hear the term “marketing,” you typically think of communications, advertising and promotions. While this gets most of the attention, there’s another piece of
PeakMade Real Estate needed a better automated solution to procure their Limited-Edition Merchandise, or Merch as they call it.
Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), just completed the delivery of over 800 takeover kits, consisting of
Most executives feel, right now, that virtual conferences are expected to stay, at least for a few years if not longer. For obvious reasons in terms
There is probably nothing that brings more excitement and fear to the hearts and minds of multifamily operation executives and marketers than the term “rebrand.”
Ask and you shall receive! We’re back by popular demand to talk more about an issue that faces so many of our clients today: rebranding.
Successful branding delivers on an authentic promise that helps you connect with your customers and strengthen your relationship with them. For multifamily operators, there are
I recently spoke at length with a potential new client about their current apparel program and the challenges they are having. I started thinking, why
Take a moment and think about your favorite residents. These are the people and personalities that remind you how much you love your job. It’s likely that these
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