Case Study: Cortland Turns to Benson to Launch Industry-Leading Move-In Gift Program


Each move-in gift has been carefully selected and Cortland-approved. Pre-selected options are available for amenity-seeking singles, house-hunting or proud families, and even pet lovers. Gifts are automatically selected from on-hand inventory based on lease type and season, including single or 2+ resident leases, as well as family gifts for summer or winter months. In a future phase, options for residents with furry friends will be automatically added with their pet’s name.


Not only are these gifts personalized, they are easier for our on-site teams to manage. This means our teams no longer need to manage inventory or place orders online, allowing more time to focus on delivering a superior living experience.


“Innovation and quality are part of Cortland’s recipe for success and our new resident move-in gifts are no exception,” said Carmen Garrison, Vice President of Marketing at Cortland Partners. “We’re thrilled to partner with Benson to launch a welcome gift program that is just as thoughtful, well-designed, and resident-centric as our apartment communities.”

“This solution is the perfect blend of Cortland’s ability to create unforgettable resident experiences and Benson’s cutting-edge operations platform. Real-time data integration allows us to offer a solution that is uniquely personal and uniquely Cortland,” said Brian Benson, CEO of Benson Integrated Marketing Solutions. “This is an unbelievable first impression for residents and, to my knowledge, an industry first as well.”

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