ATLANTA, GA (September 17, 2020)- Benson Integrated Marketing Solutions has hired Cabe Flesher as Vice President of Benson Signs. This is the next step in the Company’s infrastructure enhancements to expand operations beyond multifamily, officially launching the permanent signage group as its own integrated division: Benson Signs, a division of Benson Integrated Marketing Solutions.
After widespread success in multifamily permanent signage, the Company has both recognized and invested in expanding the infrastructure, platform, and sales force to grow the signage division beyond the multifamily apartment sector and to operate the division as its own integrated division and brand within the company. The rising demand for quality signage firms coupled with the Company’s signage success has created a unique growth opportunity that Benson Signs is well-positioned to fill. Flesher will be responsible for developing and implementing strategies to cultivate and secure long-term, non-multifamily signage relationships and will report to the Chief Executive Officer, Brian Benson.
Flesher brings over 15 years of experience as a proven sales leader, as well as a deep product knowledge and industry relationships on all sides of the signage business, including sign companies, suppliers, and manufacturers, as well as the advertising and sponsorship industries. Prior to joining Benson, Flesher was the Managing Partner at Summit Production Group, a graphics firm he built that specializes in the sports and entertainment fields. Earlier in his career, he also held key leadership and sales roles including General Manager of the American Athletic Conference for IMG College, Vice President of Sales at Crystal Clear Imaging, and General Manager at Nelligan Sports Marketing. He has worked with a wide variety of clients that span from prestigious universities, professional sports organizations, and well known multi-national brands. Further, Flesher has helped launch and build several organizations, and has been an integral team leader within high-profile athletics management companies, as well as globally respected sports brands like the NBA and NFL.
“I am beyond thrilled to be joining a great team. I think the DNA of this company, combined with Brian’s vision, will allow us to grow into a new realm of the signage industry,” said Cabe Flesher, Vice President of Benson Signs. “With a team first philosophy, I know we will build Benson Signs into a nationally recognized signage brand.”
Brian Benson shared, “I am very excited to have Cabe join the team. His arrival is a true step in expanding the Benson Signs division into the wider signage market space. Cabe’s knowledge, experience, and drive will bring new ideas and a new client base outside multifamily. Through his leadership and sales focus, Cabe will significantly contribute to the Company goal achievement.”
ABOUT BENSON SIGNS
Benson Signs, a division of Benson Integrated Marketing Solutions, is an award-winning, full-service signage company headquartered outside of Atlanta, GA. We understand the comprehensive nature of signage projects – developing proactive solutions from initial engagement to installation. Benson manufactures and fabricates all signage solutions in our 110,000+ square foot facility with a team that brings combined experience of over 180 years to their craft. From interior to exterior, wayfinding systems, illuminated and non-illuminated, monuments and pylons, Benson offers a holistic solution for all your identification and wayfinding requirements. Our integrated design and project management approach helps to simplify your signage projects, ensuring more effective results and higher return on investment. The result is a consistent brand experience that welcomes, informs, directs, promotes and enhances your environment by connecting people to places. Learn more at www.YourBenson.com/Capabilities/Signs/.
ABOUT BENSON INTEGRATED MARKETING SOLUTIONS
Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient, and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities. Capabilities include award-winning products and services in apparel, creative, design, signage, print, promotional products as well as communication technology. Benson proudly serves over two million apartment units with over 12,000 registered users. As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at www.YourBenson.com.