Atlanta, GA – Benson Integrated Marketing Solutions, a leading provider of centralized marketing platforms in the US for the multifamily, financial, and for-sale real estate industries, is pleased to announce the appointment of Eric Clark as the new Vice President of Business Development. With over 12 years of experience in marketing and business operations, Clark brings a wealth of expertise to the company.
Eric has extensive experience in leadership roles with national companies including Greystar, The Bainbridge Companies, and TransUnion. He has led business operations and shared services through the roll-out of property management systems, risk management services, and various resident experience projects. Clark’s successful track record driving strategic corporate initiatives, business development efforts, performance analytics, and brand strategy has been recognized by his peers and multiple industry publications and conferences where he is a frequent speaker.
Throughout three decades of dedicated service, Benson has continuously transformed the landscape of efficiency and effectiveness to drive revenue and net operating income for our clients. At the heart of this success lies our cutting-edge centralized marketing platform (CMP). By harnessing the power of advanced data analytics, process optimization, and seamless integration, our CMP empowers our clients to achieve unprecedented levels of operational efficiency in marketing, driving growth and success.
“We are excited to welcome Eric as our new Vice President of Business Development,” said Brian Benson, CEO of Benson. “Eric brings extensive multifamily experience having worked with a variety of investment partners, development, acquisitions, and property management teams. His diverse experience in operational efficiency will be invaluable to our company and clients. This addition to the team is even more powerful as Eric was a client who showed his passion for the multifamily industry – something we both share. We are eager to see Benson’s continued growth under his leadership.”
Looking ahead, Benson is positioned to embark on an exciting new chapter as we expand into new, diverse verticals. With a clear focus on leveraging our expertise, technological prowess, and client-centric approach, we are committed to extending our impact and fostering excellence in every industry we enter, continuing to shape the future of efficiency and innovation.
“I am thrilled to be a part of the Benson team and contribute to the continued growth while providing our clients with an exceptional experience and value proposition. Benson has simplified logistics and reduced the complexity of marketing operations by providing transparency, control, cost management, and efficiency. I am eager to harness my skills, knowledge, and years of experience as a Benson client to drive positive change,” says Clark.
Eric Clark’s appointment as Vice President of Business Development reflects the company’s commitment to continuing to serve long-lasting client partnerships – many more than 20 years and attracting top talent and industry leaders dedicated to making a difference. With his deep understanding of business operations and ability to implement successful strategies, we are excited to watch Benson continue to grow under his leadership.
About Benson Integrated Marketing Solutions
Founded in 1992 and headquartered outside Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient, and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities. Capabilities include award-winning products and services in apparel, creative, design, signage, print, promotional products, and communication technology. Benson proudly serves over 25,000 communities in multifamily, student, and active adult living for more than 77 management companies. As a dedicated partner and single supply chain for marketing products and communications, Benson Integrated Marketing Solutions increases profitability by saving time and resources with unprecedented accountability. Learn more at https://yourbenson.com/.
