Benson Signs Chosen for Center Parc Stadium Naming Rights Project

ATLANTA, GA (December 18, 2020)- Benson Signs, a division of Benson Integrated Marketing Solutions, was selected by Georgia State University Athletics for the production and installation of all new naming rights signage for its Center Parc Stadium.

Center Parc Stadium, formerly Georgia State Stadium, based in Atlanta, serves as the home stadium for the Georgia State University Panthers football team. Originally, it was built as Centennial Olympic Stadium for the 1996 Summer Olympics before being reconfigured into Turner Field which served as home to the Atlanta Braves from 1997 until 2016. This year, Georgia State University Athletics entered a naming rights agreement with Center Parc Credit Union and the stadium was renamed Center Parc Stadium.

To complete this project, Benson Signs produced the architectural signage and super graphics, including a brand new 135-foot-long Center Parc channel letter marquee sign atop the stadium, visible from the Interstate. Each sign was carefully matched to Center Parc Credit Union’s colors by using state-of-the-art equipment and reviewed by Benson’s G7 Master Certified expert to provide a consistent, visual brand experience. Years of experience in engineering and fabrication allowed for a smooth transition from concept creation to fully developed signage.

135-foot long channel letter sign atop stadium, overlooking I-75

135-foot channel letter marquee sign atop stadium, overlooking I-75


Scoreboard signage with crown sign & stadium entry signage

Left to right: Scoreboard signage with crown sign; stadium entry signage

“We trusted Benson to get everything situated and on time,” said Patrick Hatcher, Associate AD for Georgia State University. “All pieces and projects were done before we expected and exceeded our expectations.”

Cabe Flesher, VP of Benson Signs said, “It was great to work with Patrick and his team at Georgia State and Center Parc. We understood the complex nature of this comprehensive sign package, as well as the new relationship between Georgia State and Center Parc. Sign locations, material selections, and color management were very important aspects of this project and we were honored to be chosen to deliver on such a critical task. We know Center Parc Stadium will continue to be a great place for Georgia State fans to enjoy a first-class football experience.”

Center Parc Stadium in full viewCenter Parc Stadium in full view


Georgia State University (GSU) is an enterprising urban public research institution offering six campuses throughout metro Atlanta, GSU has 11 colleges and schools and offers over 250 degree programs in 100 fields of study at its Atlanta campus, and over 30 associate degree pathways online and at five other campuses. With over 54,000 students from more than 167 nations and territories, GSU has been ranked eighth in the U.S. as one of the most diverse universities by U.S. News & World Report (2021). For more information about Georgia State University visit,


Benson Signs, a division of Benson Integrated Marketing Solutions, is an award-winning, full-service signage company headquartered outside of Atlanta, GA. We understand the comprehensive nature of signage projects – developing proactive solutions from initial engagement to installation. Benson manufactures and fabricates all signage solutions in our 110,000+ square foot facility with a team that brings combined experience of over 180 years to their craft. From interior to exterior, wayfinding systems, illuminated and non-illuminated, monuments and pylons, Benson offers a holistic solution for all your identification and wayfinding requirements. Our integrated design and project management approach helps to simplify your signage projects, ensuring more effective results and higher return on investment. The result is a consistent brand experience that welcomes, informs, directs, promotes and enhances your environment by connecting people to places. Learn more at

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