Benson Expands to Single-Family For Sale Market with HOME Real Estate

Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), announced today that they have been selected by HOME Luxury Real Estate to manage their corporate and real estate agents’ marketing operations platform. This will be the first client for Benson in the single-family for sale market.

HOME is a synergistic, agent centered environment that engenders a complete luxury real estate experience for their clients using the latest available technology. HOME is focused, ethical, and sustainable luxury real estate in the Greater Atlanta area.

“We are elated to partner with Benson on our marketing operations and we believe Benson can transform luxury for sale real estate marketing,” said Travis Reed. “Benson impressed us with their online solution that our agents can use to optimize their marketing needs plus the analytics are a game changer for our industry.”

HOME agents via their custom online smart store, will be able to personalize, order, request installation, and track their marketing materials including for sale yard signs, open house directional signs, direct mail, listing brochures, apparel, and business cards. Agents will also have access to a line of client gifts with listing, closing, welcome home, and annual gifts to keep buyers and sellers engaged.

“Our passion to create the best CMP for our real estate partners has continued to evolve over the past 27 years”, said Brian Benson, CEO of Benson Integrated Marketing Solutions. “We are thrilled to work with HOME to expand our current footprint into the for sale real estate market.

For more information about the new Benson Single-Family For Sale products, contact Kim Grisvard, VP of Business Development at kimg@yourbenson.com.  

About Benson Integrated Marketing Solutions
Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient, and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities.  Capabilities include award-winning products and services in wears, promotional products, signage, design, print, and on-demand digital communications.  Benson proudly serves over two million apartment units nationwide.  As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. Learn more at www.YourBenson.com.

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