Benson Completes Largest Takeover Kit Projects in Company History

Benson Integrated Marketing Solutions, the multifamily industry’s first and largest Centralized Marketing Platform (CMP), just completed the delivery of over 800 takeover kits, consisting of 21,000+ individual, and personalized products.

“We were excited to partner with Cushman & Wakefield for their Multifamily Property Management marketing needs,” said Brian Benson, CEO of Benson. “From order procurement, production, fulfillment, logistics, and shipping, our Centralized Marketing Platform was key in simplifying the ordering process and managing the variables, as every kit was unique to each property.”

Benson’s platform enabled recently acquired Cushman & Wakefield properties to further maximize portfolio value by delivering efficiencies, increasing controls, and lowering its overall cost of marketing. The centralized platform, dedicated account teams, and proprietary reporting and analytic tools will provide one single system of record for all print, design, wears, promotional products, and signage procurement.

Founded in 1992 and headquartered outside of Atlanta, GA, Benson Integrated Marketing Solutions is the most comprehensive, efficient and transparent Centralized Marketing Platform to procure, personalize, and track multifamily property marketing activities.  Capabilities include award-winning products and services in wears, promotional products, signage, design, print, and on-demand digital communications.  Benson proudly serves over two million apartment units nationwide.  As a dedicated partner and single supply chain for marketing products and communications, Benson increases profitability by saving time and resources with unprecedented accountability. 


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