I am humbled to see the incredible collaboration, innovation, and rapid creativity demonstrated across our industry as we navigate COVID-19 together. We always knew the apartment business was special, but times like these highlight the amazing people at each of your organizations. As a key leader at your company, I’m sure your heart is filled with the same gratitude for your teams as I have for mine.
I wanted to share a few updates and resources that may be helpful as you prepare and execute your reopening strategy:
We are preparing a phased re-opening beginning in June 2020. Our production facility has remained fully operational and is delivering on schedule. Since mid-March, over 75% of Benson team members have been working from home and many will continue to do so.
PPE Distribution & Storage
Many of you have reached out for support with PPE storage and distribution. If you need a centralized platform for warehousing, storage, kit packing (including un-bundling and repacking bulk or crated supplies), and multi-site distribution, we are fully prepared to support your efforts with a streamlined and hassle-free approach.
Due to so many businesses requiring protective associate germ shields, be aware that there is an acrylic supply shortage. We were fortunate to prepare early and can manufacture in-house. If you are interested in procuring germ shields from Benson or any other provider, please do so quickly. Future orders are expected to be delayed until August 2020.
New In-House Manufactured Products Coming Soon
Even more industry-specific tools will be available for pre-order soon. Two examples include indoor/outdoor Mobile Germ Shields with locking wheels- perfect for fitness centers, offices, and pool areas, as well as Self-Service Germ Prevention & Marketing Kiosks designed specifically for the apartment business and a great solution for self-guided tours, leasing offices, and more. Both products are proudly made in-house at Benson. Contact your Account Manager for bulk orders, customization requests, or to learn more.
Non-Member Ordering Website
Over the past few months, many of you have asked where to send referrals to help support our industry. Since we specialize in completely custom client-branded stores, there wasn’t a single online place to do that for non-Benson members. But there is now. Earlier this month, we launched an open-access site that requires no Benson membership. It’s open to the public and includes a variety of tools to help individuals and businesses during COVID-19. Please share with anyone that needs it.
COVID-19 Products Ideas & Inspiration Guidebook
Lastly, be sure to check out our COVID-19 Business Tools Guidebook. This guidebook is a one-stop shop for ideas on apartment management, communication, and marketing tools relating to the COVID-19 pandemic, combining battle-tested products and trends across the 2+ million units we serve. This is intended to serve as inspiration and does not replace your individual company strategy. It’s updated regularly as new tools are added.
Current Benson Members: Contact your Account Team for the full version with pricing.
We stand ready to support your business continuity needs. If you have a unique need with no solution or a new product idea, please let me know and we are happy to help. Stay safe and be well.
Brian Benson, CEO
Benson Integrated Marketing Solutions