You might have heard some buzz on the latest marketing tactic catching everyone’s attention, Cause Marketing. But what is it and how would you benefit from it?
Cause Marketing is a type of Corporate Social Responsibility (CSR) in which a company’s promotional campaign has two purposes. One purpose is to increase profitability of the company, and the other is to better society in some way, shape, or form. Cause Marketing starts with a charitable initiative and snowballs into something so much greater.
Benson makes creating Cause Marketing campaigns easy with Your Cause. Connect with your consumers and employees through your campaigns and initiatives to create a better community. This new platform from Benson offers unique and meaningful items to purchase on your company’s marketing store or our special Cause Marketing online store. This makes fundraising and engagement easy and affordable to participate. The best part is that 10% of all proceeds from your campaign are donated to charity in your company’s name!
The benefits of Cause Marketing are endless, including boosting employee morale and increasing brand loyalty. Cause Marketing attracts consumers not only to your company, but also to other charities who are striving to make a difference in the world. Here are 5 reasons why you should consider Cause Marketing!
1. Social Responsibility
This number one benefit of Cause Marketing for businesses is social responsibility. In an age where social and environmental issues are on the rise, consumers want to know what companies are doing to make a difference and fulfill social responsibilities.
According to Mail Chimp, 70% of consumers want to know how brands are addressing social and environmental issues. A Cause Marketing campaign will show your consumers firsthand what your company is doing to better society and will improve your overall corporate image.
Because 46% of consumers pay close attention to a brand’s actions, posting on social media about your Cause Campaign or sending out email newsletters is a great way to show them your company cares and is socially responsible.
2. Increase Brand Loyalty
Not only does supporting a non-profit boost awareness for a good cause, but it also boosts brand awareness. Businesses that care about sustainability and social issues are at the top of consumers’ lists. Customers are more likely to be loyal to your brand if you are associated with a charity or non-profit.
95% of buying decisions are driven by emotion according to Harvard professor, Gerald Zaltman. This means that Cause Marketing is a great way to increase brand loyalty. Showing consumers your company is doing something to make a difference will get consumers to keep coming back for more.
Sharing your efforts and involving consumers and employees will allow them to share your brand with others, vastly increasing brand awareness just by word-of-mouth.
3. Boost Employee Morale
People want to stay connected! With all that is going on in the world, people are craving connections like never before, including your employees. Build a better experience for them by starting a Cause campaign.
Utilize our Your Cause campaigns to create a fun, interactive promotion for your employees. Encourage them to visit a virtual store event with a company provided rewards card to purchase unique featured items focused on a non-profit. 10% of campaign proceeds will go to the charity in your company’s name and your team members will be excited about the featured items with no minimum order requirements.
56% of people want a more “human” experience from virtual environments, so these online campaigns can create a more fun work environment and boost employee moral.
4. Build Trusting Relationships
All relationships should be built on trust. If consumers, employees, and your community don’t have a trusting relationship with your company, no one else will trust you either.
Failing to meet promises can erode trust and eventually, you will see a decrease in profits. You want to ensure you are putting your best foot forward building lasting, trusting relationships with everyone you come across.
Cause Marketing can build trusting relationships with your community, consumers, and employees. Campaigns including local charity organizations will further your community presence and allow for parts of your community to get involved. If you keep all your promises, this will make people remember what kind of company you are and will ensure growth of trusting relationships.
5. Stand Out
A common goal among businesses is to find a way to stand out among the rest. With Cause Marketing, you can do just that!
Supporting a non-profit to make a difference will automatically make your business stand out. A Your Cause campaign will show consumers you care about more than just selling a product or service. Post about your cause on social media and explain your mission. This will allow people to stop scrolling and pay attention to what you have to say, making you stand out from your competition.
Not every company knows about Cause Marketing, so stay ahead of the trend and make a difference. Start a Your Cause campaign, because your cause matters and should be supported as soon as possible!
Cause Marketing can greatly benefit your company all while supporting important change to social and environmental issues. Start supporting Your Cause today! Learn more about Your Cause and how to start your Cause Marketing journey by emailing benson@yourbenson.com or by visiting our Your Cause webpage.
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